Following an €11 million makeover, the revamped Jameson Distillery has opened its doors with three new fantastic tours for visitors to enjoy. The new look Jameson Distillery Bow St. brand home was officially opened by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe last month and will support the Irish Whiskey Tourism Strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.
Speaking at the official opening, he said: “Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St will undoubtedly play a central role in delivering on this vision. Smithfield and its wider Dublin environs have a rich history and vibrant cultural scene which will also continue to attract and enthrall visitors from near and far.”
The Jameson brand is a remarkable Irish success story, experiencing 27 consecutive years of growth and this fantastic new experience is sure to help spread the Jameson story even further. Construction work on the new brand home began last September and was led by BRC Imagination Arts, who specialise in the creation of next generation brand experiences. Their past clients include the World of Coca-Cola in Atlanta; the Heineken Experience in Amsterdam and the Guinness Storehouse in Dublin and visitors are in for a treat as they have come up with some amazing new tours.
There are three fantastic new options to avail of, meaning that you will surely be making repeat visits to this amazing place. The three fully-guided tours on offer are: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations and ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences which provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house. Cutting-edge technology has been implemented to complement the iconic surroundings of the iconic building and deliver an unforgettable storytelling experience.
“We have had the privilege of calling Bow Street home since 1780 and we’re delighted with our new makeover,” said Ray Dempsey, General Manager of the Jameson Distillery Bow Street. Dempsey has been the general manager of the Jameson brand home since it first opened in 1997 and he is looking forward to what the future holds as Jameson enter this exciting new chapter. He said: “Visitors can look forward to immersive storytelling where they will be invited to touch,smell and most importantly, taste Jameson in the original Bow St. Distillery building. As Smithfield continues to experience a cultural resurgence, we’re incredibly excited to be part of this thriving community and look forward to being here long into the future.”
A new chapter is dawning for Jameson and for Irish whiskey tourism and the Jameson Distillery Bow Street is at the forefront of this new chapter. With three incredibly interesting tours to enjoy, repeat visits are a must to this amazing new venue, so that you can fully immerse yourself in the fascinating history of this iconic Irish brand. To book your tickets for any of the three brand new tours, visit www.jamesonwhiskey.com
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