Valentine Tourism Campaign Attracts UK Holidaymakers to Ireland
Just in time for Valentine’s Day, Tourism Ireland is rolling out a campaign in Britain on Magic Radio, to highlight Ireland as a romantic destination for British holidaymakers to visit in 2019.
The one-week campaign will reach around 2.7 million people and incorporates Tourism Ireland’s new advertising campaign message “Fill Your Heart With Ireland”. It includes 30-second recorded promotions of Ireland, as well as live messages from presenters – including Ronan Keating – highlighting the great experiences on offer here, how this is a great time of year to visit and how Ireland is a destination that can capture your heart,
It also includes a competition, with the Boyzone singer offering listeners of his breakfast show the chance to win a fantastic romantic trip to Ireland. This includes a helicopter ride over the northern section of the Wild Atlantic Way.
“We’re delighted to work with Magic Radio and Ronan Keating, to highlight the Ireland as a wonderful romantic destination,” said Julie Wakley, Tourism Ireland’s Head of Great Britain, in a statement.
“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain remains a priority for us. In 2019, we will continue to highlight the wide variety of things to see and do on holiday here, as well as the ease of getting to the island of Ireland, with almost 238,000 seats by air and 46,000 car spaces on ferries from Britain every week. Competitiveness and the value for money message remain important.”