Tourism Minister Launches 2019 Marketing Plans in New York

Tourism Minister Brendan Griffin launched the 2019 marketing plans for Tourism Ireland this week at an event in New York attended by leading tour operators, travel agents and journalists from the tri-State area.

Tourism Ireland aims to surpass the record-breaking performance of 2018. The body wishes to grow revenue from North American visitors by 8 per cent in 2019, hoping to generate €1.99 billion from 2.17 million visitors.

Tourism Ireland’s new TV ad – ‘Fill Your Heart With Ireland’ – is now running on major American TV networks, including ABC, CBS, NBC and FOX, in Chicago, Philadelphia, Minneapolis, Denver, Dallas, Seattle, San Francisco and Hartford. With this, coupled with new flights to Dublin from Minneapolis-St Paul (with Aer Lingus) and from Dallas (with American Airlines) due to launch this year, Tourism Ireland is targeting new potential American travellers for the first time.

Speaking at the launch in New York, Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “In 2018, we welcomed a record 2 million North American visitors to Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, a strong dollar, as well as the strength and competitiveness of the vacation experience right around Ireland – will deliver further growth. We look forward to welcoming more of our great friends from the United States this year and in the years to come.”

“We have a very clear focus for the year ahead and that is to deliver a 6 per cent increase in visitor numbers and an 8 per cent increase in revenue from North America. We will achieve this by working in close collaboration with our Irish and American tourism partners, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland.”

In 2018, Ireland welcomed around 2 million American and Canadian visitors (up 14 per cent on 2017), delivering revenue of €1.85 billion for the economy (14 per cent on 2017).

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