New Tourism Ireland Workshop Series Begins in Toulouse

Irish and French tourism businesses came together in Toulouse this week, to take part in a B2B workshop and networking event organised by Tourism Ireland.

Tourism Ireland met with local travel agents, to inform and educate them about Ireland and, in particular, our lesser-known attractions and hidden gems.  It is the first in a series of four events held by the marketing body which will take place in France throughout 2019.

The goal of these upcoming workshops is to highlight the ease of access between the two countries and deliver more business to Ireland’s regions in the off-peak season. Other events will take place in Lyon, Bordeaux and Nice.

“Our workshop and networking event was an excellent opportunity to meet, and do business with, travel agents in Toulouse – ensuring that Ireland is ‘top of mind’ for the travel agents this year when recommending and booking holidays for their clients,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, in a statement.

“With an Aer Lingus flight from Dublin to Toulouse operating all year round, our aim is to highlight ease of access to Ireland for people living in this part of France. We are also aiming to drive growth to the regions and to encourage French holidaymakers to travel to Ireland in the shoulder season months.”

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