New Tourism Promotion Targets Over 350,000 New York Commuters

Hundreds of thousands of New York commuters will be seeing a new Ireland promotion, which gets under way this week in Penn Station.

It is part of a two-month campaign being rolled out by Tourism Ireland in conjunction with United Airlines. The promotion involves an Irish takeover of the United Airlines city ticket office in Penn Station, including eye-catching displays featuring great images of Ireland, a three-piece band playing traditional Irish music, fun gifts for commuters such as shamrock keyrings and Tayto crisps and a competition to win a trip to Ireland.

Also, a calligrapher is on hand, translating commuters’ names into Irish and writing them on a branded United/Ireland bookmark.

The campaign will run until the beginning of 2019 and also includes print, social and online ads – highlighting United flights from New York/Newark to Dublin and Shannon, as well as reasons to visit Ireland during the winter months.

“We are delighted to partner with United Airlines, to help drive sales for flights to Ireland and continue to grow visitor numbers from the US during the off-season months.” said Alison Metcalfe, Tourism Ireland’s Head of North America.

“Our promotion will give hundreds of thousands of New York commuters a taste of the island of Ireland and highlight what makes it a great vacation choice. Our aim is to keep the Emerald Isle front of mind for American travellers considering a trip and to remind them that it is now easier than ever to get to Ireland.”

Last year, Ireland welcomed a record 1.8 million visitors from North America. The growth momentum continues in 2018, with latest CSO figures indicating an increase of almost 13 per cent in arrivals from the US and Canada for the January to September period.

Penn Station serves more than 350,000 commuter passengers a day, making it one of the busiest passenger transport hubs in the western hemisphere.

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