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New Tourism Ireland Video Invites Visitors to “Taste the Island”

Our world-class chefs and innovative artisan producers are coming together this autumn for one of the most exciting food events in the world – Taste the Island.

Tourism Ireland has created a new online film to give prospective visitors everywhere a flavour of the exceptional level of our food and drink. Delicious and creative dishes, rich traditions and incredible flavours – the marketing body’s message around the world is that there has never been a more exciting time to come and discover Ireland’s food scene.

Taste the Island involves more than 500 food and drink-related experiences lined up over 59 days. So, Tourism Ireland is inviting international visitors to take a seat at the table and get their fill of some of those amazing food and drink experiences.

To view the film, click here. The video will be promoted by Tourism Ireland at various events over the coming months; on a dedicated Taste the Island section on its international website, Ireland.com; as well as through its social platforms, including Facebook (more than 4.4 million fans worldwide), Twitter (522,000 followers) and YouTube.

Taste the Island is a new all-island initiative, developed by Fáilte Ireland in conjunction with Tourism Ireland and Tourism NI. The initiative is the first of its kind for Ireland. It will take place from September  6 to November 30, beginning with the A Taste of West Cork festival.

Tourism Ireland will be rolling out an extensive programme of promotions to highlight Taste the Island internationally.

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