Swedish Royal Couple Visit Ireland
King Carl XVI Gustaf and Queen Silvia of Sweden have visited Ireland this week, which Tourism Ireland says will convince potential Swedish holidaymakers to visit the Emerald Isle
During their time here, the royal couple have enjoyed a visit to Croke Park for a demonstration of our Gaelic games. They are also set to see the National Museum of Ireland, Trinity College and the Burren Smokehouse. A number of Swedish journalists have travelled to cover their holiday, bringing the story to people back home.
Tourism Ireland aims to inspire Swedish holidaymakers to follow in the royal couple’s footsteps. This is through the use of inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotion includes extensive social media activity on Facebook and Twitter. There, they are sharing images of the royal couple at our visitor attractions.
Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said in a statement: “This week’s visit by the King and Queen of Sweden is a wonderful opportunity to showcase Ireland to a wide audience of prospective holidaymakers across Sweden. A number of Swedish journalists have travelled here to cover the visit, bringing the story to hundreds of thousands of people in Sweden.”
“This provides a truly unique chance to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.”
In 2018, Ireland welcomed almost 83,000 Swedish arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotions throughout 2019. This is to highlight the country to Swedish and Nordic holidaymakers.