Steller Showcase | A ‘Digital Day in the Life of Ireland’

A new collection of inspirational stories about Ireland has been unveiled on – the world’s largest travel storytelling app and community.

Earlier this year, Tourism Ireland in New York, in conjunction with Fáilte Ireland and Tourism NI, teamed up with Steller. This was to show travellers everywhere the Emerald Isle through the eyes of popular travel influencers who captured a ‘digital day in the life of Ireland’.

On a Sunday in late April, the diverse group of 28 influencers and digital creators were dispatched around Ireland with their cameras, audio recorders, drones and smartphones. They were tasked with an ambitious story-telling idea: to document a single place on a single day through video and photos. This was in order to create a multi-faceted, visually compelling collection featuring Ireland – all in 24 hours.

The group of storytellers included some of the world’s top travel influencers, as well as actor Tom Skerritt (pictured). The latter is best known for his roles Top GunAlien and A River Runs Through It and has roots in Galway.

The series of stories they created have now been collated into a new collection on the Steller platform called ‘A Digital Day in the Life of Ireland’ – highlighting what 24 hours in Ireland has to offer for travellers everywhere. It also features on Tourism Ireland’s website

Some 250 other Steller stories were also created for a separate collection, called ‘The Best of Ireland’. Click here to view.

“We know travellers are increasingly using mobile devices and social media for inspirational travel content and ideas,” said Alison Metcalfe, Tourism Ireland’s Head of North America, in a statement. “So, we were delighted to work with Steller on this innovative project to generate wonderful new content about Ireland. We’re an island of storytellers. We’re proud to share our heritage, culture and our great tourism stories with the world, through the Steller app.”

Steller – short for ‘story-teller’ – has become the largest travel storytelling app in the world, with more than 1.5 million downloads. It is designed to enable both travellers and travel providers to share their stories and content and inspire others to follow in their footsteps.

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