Spotlight on Ireland in Las Vegas
Eight Irish tourism companies travelled to Las Vegas, to join Tourism Ireland at the annual Global Travel Marketplace West (GTM West).
GTM West is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. It offers an opportunity for the Irish tourism enterprises to meet, and do business with, top-producing travel advisors from North America – ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients.
“Our presence at this year’s GTM West in Las Vegas provides another excellent platform to highlight the many great things to see and do right around Ireland to influential North American travel advisors,” said Alison Metcalfe, Tourism Ireland’s Head of North America, in a statement.
“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8 per cent to €1.99 billion, generated by 2.17 million visitors.”