Spotlight on Galway in Germany

Galway 2020 was launched in Frankfurt on Friday (July 5) at an event organised by Tourism Ireland, attended by leading German travel professionals and journalists.

The event was timed to coincide with the state visit by President Michael D Higgins to Germany. After the launch, Galway band BackWest performed for President Higgins, the Irish Ambassador to Germany and guests.

The launch of Galway 2020 in Frankfurt was part of Tourism Ireland’s programme of promotions to highlight Ireland to Germans. Tourism Ireland’s message is that Galway 2020 will offer German holidaymakers a unique cultural and artistic experience.

In July 2016, Galway won the prestigious designation to become European Capital of Culture in 2020. As part of this, the county will produce a twelve-month programme next year – titled Galway 2020 – highlighting the richness and diversity of its culture.

Peter Nash, Tourism Ireland’s Manager Central Europe, said in a statement:”>We’re delighted to announce Galway 2020 here in Germany and to highlight the city as the European Capital of Culture next year. Tourism Ireland’s message is that Ireland offers world-class festivals and cultural experiences.”

“Culturally curious travellers are typically independent, active sightseers, looking to visit new places and expand their experience by exploring culture, history and landscapes. Our aim is to encourage this important demographic to travel to Galway and Ireland.”

Germany is the third-largest source of visitors to Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany.

We welcomed around 818,000 German arrivals. This delivered almost €500 million to the economy.

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