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Porsching Around | Tourism Ireland Highlight Irish Driving Holidays

Tourism Ireland in Germany recently teamed up with car manufacturer Porsche to showcase Donegal and the Wild Atlantic Way as a driving holiday destination.

A team from Porsche captured content at places like Horn Head, Fanad Lighthouse, Sheephaven Bay, Glenveagh National Park and Glencolumbkille for its website and social media platforms. Their itinerary was designed by Fáilte Ireland.

The Porsche crew was joined by two bloggers from Off The Path, a popular German adventure travel blog. The bloggers then travelled on from Donegal to counties Clare, Kerry and Cork creating stories and posts which will be published later this month. Reaching an audience of around 925,000, the two will also put together a suggested Wild Atlantic Way road-trip for their followers.

“Tourism Ireland was delighted to collaborate with Porsche to highlight Donegal’s spectacular scenery,” said Peter Nash, Tourism Ireland’s Manager Central Europe, in a statement. “We are actively promoting longer-stay holidays and encouraging people to come and discover the Wild Atlantic Way and Ireland by car. Visitors who do tend to stay longer, spend more and are more likely to visit more than one region.”

“The bloggers from Off the Path’s visit was a really good opportunity to showcase adventure holidays and the spectacular scenery of the Wild Atlantic Way to a wide audience of prospective German holidaymakers. They’ve been sharing lots of great photos and footage. This will inspire their followers and fellow outdoor enthusiasts to come and explore this part of Ireland for themselves.”

Germany is the third-largest source of visitors to Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany. We welcomed almost 818,000 German arrivals, delivering almost €500 million to the economy.

Peter Nash continued: “Tourism Ireland has an extensive programme of promotions under way in Germany again in 2019. This is to build on last year’s success. In particular, we want to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”

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