Irish Tourism Businesses Travel to Cannes for Luxury Event

19 tourism businesses from Ireland joined Tourism Ireland in Cannes last week, for the annual International Luxury Travel Market (ILTM).

ILTM is an invitation-only event for the global luxury travel industry. It attracts more than 1,500 influential travel agents and decision-makers working in the sector, as well as travel editors and journalists from about 200 publications across the globe.

The event takes place each year at the Palais des Festivals in Cannes. The busy, four-day event involves a programme of one-to-one appointments and networking sessions – providing opportunities for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for their high net-worth international clients.

Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said in a statement prior to the event: “Our participation at this year’s ILTM in Cannes is an excellent platform to showcase the superb luxury tourism offering around Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf, superb distillery tours and bespoke culinary experiences.

“The format of one-to-one appointments provides opportunities to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2019 when recommending destinations to their clients.”

Tourism Ireland highlighted a number of key Irish tourist spots at ILTM. These included the Wild Atlantic Way, Ireland’s Ancient East, the Causeway Coastal Route, Belfast and Dublin, as well as the country’s customised food and drink experiences.

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