Ireland Named Top Literary and Artistic Destination in China

Ireland has been named a top literary and artistic destination at a travel awards ceremony in China.

The prize was presented to Tourism Ireland at the Stars Awards in Shanghai, organised by Travelling Scope magazine – one of China’s longest established and most authoritative travel publications. Winners were selected through a mix of public and social media voting and travel experts’ reviews.

China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2019, Tourism Ireland announced its intention to double its marketing investment in the country, to €1 million, and to also double its marketing team to 12 – to grow Chinese visitor numbers to 200,000 by 2025.

“We are delighted that Ireland has been recognised as one of the top literary and artistic destinations at the Stars Awards in Shanghai,” said Aisling McDermott, Tourism Ireland’s Manager for Asia and Middle East, in a statement. “We know that travellers nowadays have tremendous choice, which makes it more important than ever for us to ensure Ireland stands out from other destinations. So this award is really good news as we prepare to kick off another extensive promotional drive in 2020 in this important emerging tourism market.”

“With our rich literary heritage, our message is that Ireland offers world-class festivals and cultural experiences. We’re also highlighting the fact that, in 2020, Galway becomes European Capital of Culture – one of the largest cultural events in the world – with a packed programme of fantastic experiences and events.”

In 2020, Tourism Ireland will once again roll out a busy programme of publicity, digital and social media activity, to continue to grow Chinese visitor numbers to the island. The organisation will also continue to work closely with leading online travel agents and tour operators.

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