Ireland Says ‘Guten Tag’ in Germany in Effort to Boost Tourism
30 tourism companies travelled from Ireland to Offenbach, near Frankfurt, this week – for a networking event to convince influential German travel professionals to include the Republic in their 2019 holiday programmes.
The event was organised by Tourism Ireland, to continue to grow visitor numbers from Germany, Ireland’s third-largest tourism market. The Irish delegators included hotels and B&Bs, visitor attractions, ferry companies and destination management companies. As well as speaking to German tour operators, they spoke to some from Switzerland and Austria.
“Germany is our third-largest source of visitors, with the latest CSO figures showing growth of +21% for January to August. Right now, we are planning another extensive programme of promotions for 2019, to continue to build on this year’s success. Our workshop in Offenbach this week provided an excellent platform to kick-start our promotional effort for next year and to highlight the many things to see and do on a holiday in Ireland to influential German, Swiss and Austrian tour operators,” said Zoë Redmond, Tourism Ireland’s Manager for Central Europe, in a statement.
Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.
Earlier this year in a similar networking event, Tourism Ireland and Fáilte Ireland’s invited British Tour Operators to the Emerald Isle as a means of ‘encouraging them to extend the Irish content of their existing programmes, or to include Ireland in their 2019 programmes.’