Local Industry Help Sell Golf Tourism At Europe’s Largest Trade Event
Tourism NI, in partnership with Fáilte Ireland and Tourism Ireland, collaborated to help sell the island of Ireland as a premier tourist and golf destination at the 2020 Rhein Golf Fair.
The Rhein Golf Fair, which took place from February 28 to March 1 in Düsseldorf, Germany, is Europe’s largest exhibition for golf travel and equipment. It attracts over 230 exhibitors from 25 destinations across the globe. Tourism NI alongside key local industry used this unique opportunity to interact face to face with thousands of golf professionals from across the globe and enhance the legacy of golf in Northern Ireland.
Germany are the third-largest market for tourism to the island of Ireland with more than 120,000 overseas visitors playing golf annually. This contributes over £45 million to the NI economy.
On top of the Rhein Golf show and other flagship golf trade events in the upcoming year, Tourism NI have plans to host familiarisation trips across Northern Ireland for leading German travel trade and journalists. This is with the aim of putting NI further on the map as a leading tourist and golf destination.