Images of Ireland will be beamed to around 1 million people across Italy late this year thanks to a special episode of popular documentary series Freedom: Oltre il Confine (‘Freedom: Beyond the Border’).
Filming for the programme is taking place here this week. Airing on Italia1, Freedom: Oltre il Confine involves the presenters travelling around the world. This is to experience the history and culture of different countries.
A two-hour programme will be dedicated to Ireland. It will highlight our rich heritage and culture, as well as some of our lesser-known locations and attractions. The latter include Clonfert Cathedral, St Patrick’s Purgatory on Lough Derg and the Leprechaun and Fairy Cavern in Carlingford.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said in a statement: “We were delighted to invite the Freedom: Oltre il Confine crew to film in Ireland. The documentary will be seen by around one million potential Italian holidaymakers for Ireland, encouraging them to put Ireland on their holiday ‘wish-list’ for 2019.”
Tourism Ireland is rolling out an extensive programme of promotions in 2019. This is to continue to grow Italian visitor numbers to Ireland. The organisation is placing a greater focus on driving growth to less visited attractions and locations, particularly in the off-peak and shoulder seasons.
Kinsella continued: “Television and film are recognised as strong influencers for prospective holidaymakers. Tourism Ireland regularly works with TV and production companies in Italy and elsewhere around the world. This is to facilitate the making of travel and lifestyle programmes around Ireland. This documentary is an excellent opportunity to showcase our country to an important ‘culturally curious’ audience in Italy.”
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