Dutch Royal Visit To Provide Tourism Boost to Ireland

Tourism Ireland welcomed the visit by King Willem-Alexander and Queen Maxima of the Netherlands to Ireland, stating it was good news for tourism and a unique opportunity to convince potential Dutch holidaymakers to visit the Emerald Isle.

During their time here, the royal couple visited Dublin and Cork, including Cobh and Camden Fort Meagher in Crosshaven. A number of Dutch journalists travelled here to cover the visit, bringing the story to hundreds of thousands of people across the Netherlands.

Tourism Ireland aims to inspire Dutch holidaymakers to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit included extensive social media activity on Facebook and Twitter. There, they shared images of the royal couple’s visit and joined in the positive online conversations about Ireland.

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said in a statement: “Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.”

In 2018, Ireland welcomed almost 247,800 Dutch arrivals. Tourism Ireland is undertaking an extensive programme of promotions throughout 2019, to highlight the Emerald Isle in the Netherlands.

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