Dublin ranked as 20th most reputable city in the world

Dublin has been ranked in 20th position out of 55 leading cities surveyed in the annual City RepTrak 2016 international survey, undertaken by The Reputations Agency and Reputation Institute.

The survey, based on views of the general public in G8 nations, saw Dublin’s ranking improve from 22nd to 20th position by registering a reputational “Pulse” score of 76.30. The 20th placed ranking is the joint highest ranking achieved by Dublin while the Pulse score is the highest score registered by Ireland’s capital in this annual survey, now in its sixth year.

The Pulse score measures the strength of the emotional bond, or gut feeling, which the general public in the world’s largest and most influential economies have with each of the cities. For the second consecutive year, Sydney is the city with the world’s best reputation, according to the study.

“It is encouraging that Ireland’s capital city has seen both an improvement in its reputational score and ranking among the top international cities,” said Niall Quinn, Head of Corporate & Financial PR at The Reputations Agency. 

“With a renewed focus on alternatives to London post Brexit, and given the link between a city’s reputation and people’s willingness to visit, work, live and invest in that city, an enhanced reputation can only add to the attractiveness of Dublin as a possible location for businesses looking to relocate operations from the UK.

The City RepTrak 2016 ranks the world’s most reputable cities based levels of Trust, Esteem, Admiration and Respect.  It also measures cities across 16 metrics, including Advanced Economy; Effective Administration and Offers a favourable environment for doing business, amongst others. Dublin received it’s highest score of 82.17 in the a beautiful city metric.

Other attributes which have registered an improvement from Average/Moderate (60 to 69) to Strong/Robust (70 to 79) scores are: effective government(72.51); advanced economy (70.37); favourable business environment (72.01); has well-developed political and legal infrastructure (71.65); adequate infrastructure of transport, communications and public infrastructure (74.71); financially stable and potential for future growth (70.95); and technologically advanced (70.96).

The study revealed that Dublin improved its ranking by two places from last year and is now placed ahead of cities such as London (22nd), Paris (23rd), Berlin (29th) and Brussels (35th).







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