Dublin Buildings to Light Up in Red to Celebrate Chinese New Year
For the fifth year in a row, some of Dublin’s best-known buildings will be lighting up in red to mark the 2020 Chinese New Year and to welcome the Year of the Rat – which officially begins next week (Chinese New Year’s Day falls on Saturday, January 25 this year).
The illumination has been organised by the Dublin Chinese New Year Festival in conjunction with Dublin City Council. Numerous civic buildings and other sites around Dublin will be lit up. These include the Samuel Beckett Bridge, Dublin City Council Civic Offices in Wood Quay, Dublin City Hall, The Mansion House, The Convention Centre Dublin (The CCD), the Pearse Lyons Distillery, the Westin Hotel, Carmichael House and the Guinness Storehouse.
Tourism Ireland in China will share images of the various sites via its social platforms (around 400,000 followers on the microblogging platform Weibo and over 40,000 on Tencent’s WeChat messaging app). This is to highlight Ireland’s rich heritage to potential Chinese visitors and demonstrate a symbol of friendship between the Emerald Isle and China.
Niall Gibbons, CEO of Tourism Ireland, said in a statement: “Tourism Ireland is delighted that Chinese New Year is being celebrated in Dublin once again this year. The illumination indicates a gesture of genuine friendship and a desire to further enhance the positive relations between China and Ireland.
“China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2019, Tourism Ireland announced its intention to double its marketing investment in China, to €1 million, and to also double its marketing team to 12. This is to grow Chinese visitor numbers to 200,000 by 2025.”
Tourism Ireland has a strong network in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu. The organisation’s activity in the country involves establishing and building relationships with influential intermediaries – including the travel trade, airlines and media – and highlighting Ireland’s natural attractions, cities, castles and proximity to Britain.
The Chinese version of Tourism Ireland’s international website is www.ireland.com/zh-cn.