Cork On Paris Métro | New Campaign to Grow Tourist Numbers to South Ireland
Tourism Ireland in France has teamed up with Cork Airport and Aer Lingus, in a new campaign to promote flights to Cork and grow tourist numbers from France to the South of Ireland this summer.
The campaign is highlighting Cork as a key gateway to the Wild Atlantic Way and Ireland’s Ancient East. It includes digital ads in métro stations around Paris. They will be seen by almost 7 million people.
The ads feature eye-catching images of Cobh and the Beara Peninsula. The campaign also includes social and digital ads which will reach many more millions.
“We are delighted to partner with Cork Airport and Aer Lingus, to highlight ease of access from Paris to Cork and to help grow tourist numbers from France this year,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe in a statement. “As an island, the importance of convenient, direct, non-stop flights cannot be overstated. They are absolutely critical to achieving growth in inbound tourism.”
France is one of the top four markets for tourism to Ireland. 2018 was another record-breaking year for French visitor numbers to Ireland with numbers of arrivals reaching 564,800.
MacLaverty continued: “For 2019, we are rolling out an extensive programme of promotional activity in France to build on that success. In particular, we’re encouraging more French holidaymakers to explore our regions and less-visited attractions during the shoulder and off-season months. Co-operative campaigns with key partners, like this one with Aer Lingus and Cork Airport, are an important element of our programme, to boost travel to Ireland.”