Top Canadian Travel Journalists Discover A Taste For Ireland
Six popular influencers and travel journalists from Canada are visiting Ireland this week.
The group – which includes journalists from a travel magazine and daily newspaper – was invited here by Tourism Ireland, in conjunction with Fáilte Ireland and Air Canada. They flew to Dublin on the Air Canada flight from Montreal, launched in 2018 – so, the visit was a good opportunity to highlight ease of access to Ireland for people living in Québec.
Their itinerary included the Wild Atlantic Way – with visits to Kylemore Abbey, the Cliffs of Moher, Bunratty Castle, the Skellig Experience Visitor Centre and the Killarney National Park. They also visited EPIC The Irish Emigration Museum and The Dublin Liberties Distillery.
Tourism Ireland undertakes a busy publicity programme annually, to raise the profile of the island of Ireland. This year’s programme will generate positive coverage about Ireland in Canadian media outlets worth more than €10 million.
Dana Welch, Tourism Ireland’s Manager Canada, said in a statement: “The articles and social media accounts of these journalists and influencers are extremely popular, so their visit is a really good opportunity to showcase Ireland to a wide audience of prospective Canadian holidaymakers. Their articles, posts and photos about Ireland will be seen and shared by their readers and followers – inspiring them to come and explore the destination for themselves.”
Tourism Ireland has an extensive programme of promotional activity under way in Canada this spring. This includes an online advertising campaign – with Tourism Ireland’s new ‘Fill Your Heart with Ireland’ video and ads running on sites like CBC, Discovery Channel and The Weather Network, as well on TripAdvisor.
The campaign also includes a partnership with BBC – with articles about Ireland’s craft and culinary scene, as well as the ancestry connections between Ireland and Canada, running on the BBC website in Canada. Campaigns with all of the airlines that fly to Ireland from Canadian gateways, as well as with leading Canadian tour operators, are also under way. These are focused on driving business outside the high season months.