WATCH: Angela Scanlon Travelling The Wild Atlantic Way
A new online film starring TV and radio presenter Angela Scanlon and her dad Phelim exploring Mayo and Sligo has been unveiled.
The third in a series of four short films created by Tourism Ireland and The Daily Telegraph to highlight Ireland to holidaymakers in Great Britain, in it viewers see the father and daughter begin their trip in Westport, with coffee and a slice of apple tart in Christy’s Harvest. The father-and-daughter duo debate where to go next on their adventure, with advice from Christy.
The two then travel to Keem Bay, which Angela describes as “just unbelievable”. They continue round the coast for a spot of kayaking at Downpatrick Head. The pair carry on past Ben Bulben and stop at Eithna’s by the Sea in Mullaghmore, where they feast on a “meal that requires an apron” – a platter of freshly caught seafood, piled high with lobsters, prawns and crab, all locally sourced.
The online videos – called “On the road with Angela Scanlon” – are all about driving holidays around the island of Ireland. To view the latest entry in the series, click here.
“Our promotion with The Daily Telegraph and Angela Scanlon is designed to encourage British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are likely to visit more than one region. We are continuing to promote Mayo, Sligo and the Wild Atlantic Way, encouraging prospective British visitors to discover this spectacular part of Ireland for themselves,” Julie Wakley, Tourism Ireland’s Head of Great Britain, said in a statement.
The campaign includes a series of articles all about Ireland in the Saturday travel section of The Daily Telegraph – which is read by 1.4 million people across Britain. It also includes a series of ads in the paper; and a specially-created ‘Indulge in Ireland’ hub on The Daily Telegraph website, which includes around 40 different articles, which are being promoted via online advertising.
Great Britain delivers 47 per cent of all overseas visitors and around 30 per cent of all overseas tourism revenue.
Meanwhile, Travel Ireland’s own Anthony O’Keeffe recently spent his own magical weekend in Westport, Co Mayo. He wrote about the experience here.